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Planning for the Strategic Recruitment of Barbershops for Blood Pressure Screening and Referral in the Mississippi Delta Region

Vincent L. Mendy, DrPH, MPH, CPH; Briana Perryman, MS; Jackie Hawkins, MS; Cassandra Dove, MPH

Suggested citation for this article: Mendy VL, Perryman B, Hawkins J, Dove C. Planning for the Strategic Recruitment of Barbershops for Blood Pressure Screening and Referral in the Mississippi Delta Region. Prev Chronic Dis 2014;11:140179. DOI: http://dx.doi.org/10.5888/pcd11.140179.

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Figure. Planning for the strategic recruitment of barbershops for blood pressure screening and referral in the Mississippi Delta region. The maps show heart disease death rates by county and concentrations of adult black men at census block group level and locations of partner and potential partner barbershops. Together these maps help public health professionals identify communities that may be interested in improving hypertension awareness and treatment among black men by participating in the B.R.O.T.H.E.R.S. initiative to provide blood pressure screenings at barbershops. Heart disease is defined by the International Classification of Diseases, 10th edition, categories I11, I13, and I20 through I51 (2). [A text description of this map is also available.]