Community-wide campaigns are recommended on the basis of strong evidence of effectiveness in increasing physical activity and improving physical fitness among adults and children. Community-wide campaigns to increase physical activity involve many community sectors; include highly visible, broad-based, component strategies; and may also address other cardiovascular disease risk factors.
Community Preventive Services Task Force. Recommendations to increase physical activity in communities. Am J Prev Med [Internet]. 2002 May [cited 2013 Feb 5];22 (4S):67-72. Available from http://www.thecommunityguide.org/pa/pa-ajpm-recs.pdf