Based on strong evidence of effectiveness for producing intended behavior changes, health communication campaigns that use multiple channels, one of which must be mass media, combined with the distribution of free or reduced-price health-related products, are recommended. Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: mass media (e.g., television, radio, billboards); small media (e.g., brochures, posters); social media (e.g., Facebook©, Twitter©, web logs); and interpersonal communication (e.g., one-on-one or group education).

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Effect Behavioral Change, Reduce Injury, Reduce Morbidity, Reduce Mortality, Reduce Risk or Incidence of Disease or Condition, Public Health, Community- & Faith-Based Organizations, Business & Private Sector, Government & Policymakers, Law Enforcement, Healthcare, Academics, Research & Development, Behavioral & Social, Primary Prevention, Social Marketing & Media, Families & Households