Mass media campaigns intended to reduce alcohol-impaired driving are designed to persuade individuals either to avoid drinking and driving or to prevent others from doing so.
Community Preventive Services Task Force. Recommendation for use of mass media campaigns to reduce alcohol-impaired driving. Am J Prev Med [Internet]. 2004 Jul [cited 2013 Feb 25];27(1):66. Available from http://www.thecommunityguide.org/mvoi/mvoi-AJPM-recs-mass-media.pdf