Mass media campaigns when combined with other interventions are recommended for tobacco use cessation based on strong evidence of effectiveness in: reducing population consumption of tobacco products and increasing cessation among tobacco product users. Campaigns, as evaluated for this review, are mass media interventions that use brief, recurring messages to inform and motivate tobacco users to quit. Message content is developed through formative research, and the campaigns use paid airtime and print space (advertisements) and/or donated time and space (public service announcements). Campaigns can be combined with other interventions, such as an increase in excise tax, or additional community education efforts.

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Reduce Risk or Incidence of Disease or Condition, Effect Behavioral Change, Community- & Faith-Based Organizations, Government & Policymakers, Business & Private Sector, Healthcare, Healthcare, Secondary Prevention, Social Marketing & Media, Families & Households

Guide To Community Preventive Services [Internet]. Atlanta: Centers for Disease Control and Prevention (US), Office of Surveillance, Epidemiology, and Laboratory Services, Epidemiology and Analysis Program Office, Community Guide Branch; [updated 2013 Mar 14]. Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution; [updated 2011 Dec 15; cited 2013 Feb 11]. Available from http://www.thecommunityguide.org/healthcommunication/campaigns.html