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Description of Resource:
Mass media campaigns are recommended for increasing tobacco use cessation based on strong evidence of their effectiveness in reducing tobacco use among adolescents when implemented in combination with tobacco price increases, school-based education, and other community education programs. Mass media campaigns intended to reduce tobacco initiation use brief, recurring messages to inform and motivate individuals to remain tobacco free. Message content is developed through formative research, and messages may be delivered through paid broadcast time and print space, donated time and space (as public service announcements), or a combination of both. Mass media campaigns can be combined with other interventions.
Developed By:
Community Preventive Services Task Force
Developer Type:
Federal Government
Healthy People 2020 Topic Area(s):
Health Communication and Health Information Technology
Healthy People 2020 Objectives:
Resource Type:
Citation:
Task Force on Community Preventive Services, Zaza S, Briss PA, Harris KW, editors. The Guide to Community Preventive Services What Works to Promote Health? Atlanta (GA): Oxford University Press; 2005. Zaza S, Briss PA, Harris KW. Part 1, Chapter 1, Tobacco [chapter on Internet]; [cited 2013 Mar 21]; p. 3-79. Available from: http://www.thecommunityguide.org/tobacco/Tobacco.pdf
Tags:
Effect Behavioral Change,
Reduce Morbidity,
Reduce Mortality,
Reduce Risk or Incidence of Disease or Condition,
Public Health,
Community- & Faith-Based Organizations,
Business & Private Sector,
Government & Policymakers,
Healthcare,
Academics, Research & Development,
Behavioral & Social,
Environmental & Policy,
Informational & Educational,
Primary Prevention,
Secondary Prevention,
Social Marketing & Media,
Families & Households,
Parents,
Patients,
Students
Syndicated Content Details:
Source URL: http://www.healthypeople.gov/2020/tools-resources/evidence-based-resource/preventive-services-what-works-promote-health-communi-0 Source Agency: Office of Disease Prevention and Health Promotion, Healthy People (ODPHP-HP) Captured Date: 2014-10-08 20:33:02.0
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