Client or family incentive rewards are recommended for increasing vaccination rates based on sufficient evidence of effectiveness in increasing vaccination rates in children and adults. Client or family incentive rewards are used to motivate people to obtain recommended vaccinations. Rewards may be monetary or non-monetary, and they may be given to clients or families for keeping an appointment, receiving a vaccination, returning for a vaccination series, or producing documentation of vaccination status. Rewards are typically small (e.g., food vouchers, gift cards, lottery prizes, baby products). Incentive reward programs are distinct from interventions that increase access to vaccination services (e.g., the provision of transportation or child care, the administration of vaccinations at no or reduced cost to clients).
Guide To Community Preventive Services [Internet]. Atlanta: Centers for Disease Control and Prevention (US), Office of Surveillance, Epidemiology, and Laboratory Services, Epidemiology and Analysis Program Office, Community Guide Branch; [updated 2013 Mar 14]. Universally Recommended Vaccinations: Client or Family Incentive Rewards; [updated 2012 Jun 21; cited 2013 Feb 13]. Available from http://www.thecommunityguide.org/vaccines/universally/IncentiveRewards.html