Mass media campaigns to reduce alcohol-impaired driving are recommended based on strong evidence of their effectiveness under certain conditions. These conditions include that the mass media campaigns are carefully planned and well executed; attain adequate audience exposure; and are implemented in settings that have other ongoing alcohol-impaired driving prevention activities. Mass media campaigns intended to reduce alcohol-impaired driving are designed to persuade individuals either to avoid drinking and driving or to prevent others from doing so.

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Effect Behavioral Change, Reduce Injury, Public Health, Community- & Faith-Based Organizations, Law Enforcement, Government & Policymakers, Social Marketing & Media, Primary Prevention, Families & Households

Community Preventive Services Task Force. Recommendation for use of mass media campaigns to reduce alcohol-impaired driving. Am J Prev Med [Internet]. 2004 Jul [cited 2013 Feb 25];27(1):66. Available from http://www.thecommunityguide.org/mvoi/mvoi-AJPM-recs-mass-media.pdf