Interventions that include increasing the unit price for tobacco products are recommended based on strong evidence of their effectiveness in: reducing population consumption of tobacco products; reducing tobacco use initiation (described in Strategies to Reduce Tobacco Use Initiation); and increasing tobacco cessation. These interventions increase the unit price for tobacco products through municipal, state, or federal legislation that raises the excise tax on these products. Such increases make the continued use of tobacco products less attractive to users, and in several states, they have provided revenue for comprehensive tobacco use prevention and control programs.

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Reduce Risk or Incidence of Disease or Condition, Effect Behavioral Change, Reduce Morbidity, Reduce Mortality, Community- & Faith-Based Organizations, Government & Policymakers, Public Health, Environmental & Policy, Primary Prevention, Behavioral & Social, Secondary Prevention, Families & Households

Guide To Community Preventive Services [Internet]. Atlanta: Centers for Disease Control and Prevention (US), Office of Surveillance, Epidemiology, and Laboratory Services, Epidemiology and Analysis Program Office, Community Guide Branch; [updated 2013 Mar 14]. Increasing Tobacco Use Cessation: Increasing the Unit Price of Tobacco Products; [updated 2011 Dec 23; cited 2013 Feb 22]. Available from http://www.thecommunityguide.org/tobacco/cessation/increasingprice.html