Mass media campaigns when combined with other interventions are recommended based on strong evidence of effectiveness in: reducing population consumption of tobacco products and increasing cessation among tobacco product users. These mass media campaigns use brief, recurring messages to inform and motivate tobacco uses to quit, and they are often combined with other interventions.
Community Preventive Services Task Force. Recommendations regarding interventions to reduce tobacco use and exposure to environmental tobacco smoke. Am J Prev Med [Internet]. 2001 Feb [cited 2013 Feb 10];20(2S):10?5. Available from http://www.thecommunityguide.org/tobacco/tobac-AJPM-recs.pdf