Tobacco use is the single largest preventable cause of disease and death in the United States.1 Since 2009, FDA has regulated cigarettes, smokeless, and roll-your-own tobacco. FDA finalized a rule, effective August 8, 2016, to regulate all tobacco products. For background information on this milestone in consumer protection, see The Facts on the FDA's New Tobacco Rule.
Read the FDA Voice blog post by Center Director Mitch Zeller on Protecting the Public and Especially Kids from Tobacco Products, Including E-Cigarettes, Cigars and Hookah Tobacco.
How Do the New Regulations Affect You?
Do you ...
mix e-liquids?
make or modify any type of vaping device?
mix loose tobacco for people to smoke in a pipe?
roll or blend tobacco for cigars?
manufacture loose tobacco for consumers to roll their own cigarettes?
1. U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking— 50 Years of Progress: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014.
FDA regulates all tobacco products, including e-cigarettes, hookah tobacco, and cigars. If you sell tobacco products, you must comply with all applicable federal laws and regulations for retailers.
Download the "FDA Age Calculator" a voluntary smartphone application to help retailers comply with federal age restrictions for selling tobacco products.
Check photo ID of everyone under age 27 who attempts to purchase any tobacco product.
Only sell tobacco products to customers age 18 or older.2
Do NOT sell tobacco products in a vending machine unless in an adult-only facility.3
Do NOT give away free samples of newly-regulated tobacco products to consumers, including any of their components or parts.4
These rules, along with rules specific to each tobacco product, are listed below.
“This Is Our Watch” Program
The “This Is Our Watch” program helps retailers comply with federal tobacco law and regulations and protect minors. Flyers are available for download and print, and all other materials will be distributed by mail.
Do NOT sell cigars in a vending machine unless in an adult-only facility.3
Do NOT give away free samples of cigars to consumers, including any of their components or parts.4
Beginning August 10, 2018:
Do NOT sell or distribute cigars without a health warning statement displayed on the package.1
Do NOT display advertisements for cigars without a health warning statement.1
If you sell cigars individually, and not in a product package, you must post a sign with six required warning statements within 3 inches of each cash register.1
Do NOT sell or distribute e-cigarettes or other ENDS without a health warning statement on the package.1
Do NOT display advertisements for e-cigarettes or other ENDS without a health warning statement.1
Rules for Sales of Nicotine Gels
Check photo ID of everyone under age 27 who attempts to purchase nicotine gel.
Only sell nicotine gel to customers age 18 and older.3
Do NOT sell nicotine gel in a vending machine unless in an adult-only facility.3
Do NOT give away free samples of nicotine gel to consumers.4
Beginning August 10, 2018:
Do NOT sell or distribute nicotine gel without a health warning statement on the package.1
Do NOT display advertisements for nicotine gel without a health warning statement.1
Rules for Sales of Dissolvables
These rules apply to dissolvable tobacco products that are not already regulated as smokeless tobacco.
Check photo ID of everyone under age 27 who attempts to purchase dissolvable tobacco products.
Only sell dissolvable tobacco products to customers age 18 and older.2
Do NOT sell dissolvable tobacco products in a vending machine unless in an adult-only facility. 3
Do NOT give away free samples of dissolvable tobacco products to consumers.4
Beginning August 10, 2018:
Do NOT sell or distribute a dissolvable tobacco product without a health warning statement on the package.1
Do NOT display advertisements for dissolvable tobacco products without a health warning statement.1
Why Are These Laws Important?
These laws are designed to make regulated tobacco products less accessible and less attractive to youth. Every day, nearly 2,500 kids smoke their first cigarette and more than 400 kids become cigarette daily smokers.5 Additionally, the CDC and FDA found that during 2011-2015, e-cigarette use rose from 1.5% to 16.0% among high school students.6 Many of these children will become addicted before they are old enough to understand the risks. As a retailer, you play an important role in protecting children and adolescents by complying with the law and regulations.
1. A retailer of any cigarette tobacco, roll-your-own tobacco or "covered tobacco products" will not be in violation of this section for packaging that: (i) Contains a health warning; (ii) Is supplied to the retailer by the tobacco product manufacturer, importer, or distributor who has the required state, local, or Alcohol and Tobacco Tax and Trade Bureau (TTB)-issued license or permit, if applicable, and (iii) Is not altered by the retailer in a way that is material to the requirements of this section. For important details about required warning statements, please see the small entity compliance guide. 2. Retailers must also follow state and local tobacco laws, even if they are more restrictive. For example, in some states the minimum age is 19. 3. An adult-only facility is one in which minors are neither present nor permitted to enter at any time. 4. FDA finalized the Guidance on Prohibition of Distributing Free Samples of Tobacco Products in January 2017. 5. Substance Abuse and Mental Health Services Administration (SAMHSA). Results from the 2015 National Survey on Drug Use and Health: Detailed Tables. Rockville, MD: U.S. Department of Health and Human Services, SAMHSA, Center for Behavioral Health Statistics and Quality; 2016. http://www.samhsa.gov/data/sites/default/files/NSDUH-DetTabs-2015/NSDUH-DetTabs-2015/NSDUH-DetTabs-2015.pdf. Accessed September 9, 2016. 6. Centers for Disease Control and Prevention. Tobacco Use Among Middle and High School Students - United States, 2011 -2015. Morbidity and Mortality Weekly Report 2016; 65(14): 361-367.
To give retailers all the tools they need to comply with tobacco regulations, the FDA’s Center for Tobacco Products has developed a new education program called “This is Our Watch.” This program helps tobacco retailers better understand FDA tobacco regulations, the importance of compliance, and the greater purpose—protecting the nation’s youth from the harms of tobacco use.
“This is Our Watch” launched nationally in November 2017. A full toolkit of resources is available to retailers—including posters, stickers, age verification tools, and more—to help retailers better comply with federal tobacco regulations.
Free Program Materials
“This is Our Watch” program materials include a mix of educational pieces for owners, managers, and clerks, as well as a variety of point-of-purchase tools to inform customers of the law and emphasize the retailer’s role.
Poster
Register stickers
Regulation flyers
Age verification calendar
Register signage
Instruction booklet
Download the “FDA Age Calculator” a voluntary smartphone application to help retailers comply with federal age restrictions for selling tobacco products.
Connect with Us
You can find more information by connecting with us on Twitter and by signing up for email updates.
FDA Center for Tobacco Products (CTP) hosts a series of webinars on federal tobacco regulations. These webinars are designed to provide FDA tobacco compliance education and information to retailers and to small business manufacturers.
The FDA's series of webinars will help tobacco retailers, importers, and manufacturers better understand the agency's regulatory authority. Participants will learn the steps they must take to comply with the rule’s requirements for the marketing and sale of all tobacco products.
A table of contents is provided for select webinars to give an overview of the webinar content. For context, the FDA recommends you watch the entire webinar first, then use the chapter links to jump to a specific section.