Smoking can lead to many kinds of cancer in the body.
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Chemicals in Cigarettes: From Plant to Product to Puff

You probably know that cigarettes can kill you—in fact, smoking kills half of those who don't quit1—but do you really have the full story? Do you know how many harmful chemicals are in cigarettes or how they get into the product?

FDA created these videos and interactive tools to lay the foundation for an important public health goal: we aim to publish a list of the levels of harmful and potentially harmful chemicals in tobacco, in a way that is easy for the public to understand. As an important step toward that goal, we invite you to explore the chemicals in tobacco in three stages of cigarettes, from plant to product to puff, in the videos below.

Chemicals in Every Tobacco Plant

Chemicals in Every Tobacco Plant

It is a fact that cigarettes contain dangerous chemicals.2 But how do these chemicals get into cigarettes? Are most of the harmful chemicals added during the manufacturing process?

Fact: Some of the toxic chemicals in tobacco are present in the plant itself.3 Watch the tobacco growth video to uncover more.

Chemicals in Every Cigarette Product

Chemicals in Every Cigarette Product

Ok, so harmful chemicals are in the tobacco plant. What happens during manufacturing? Is that when more dangerous chemicals are added?

Fact: Not all of the harmful chemicals created during cigarette manufacturing are man-made. Some of the carcinogens occur naturally as tobacco is cured.3 Watch the video about cigarette manufacturing.

Chemicals in Every Puff of Cigarette Smoke

Chemicals in Every Puff of Cigarette Smoke

How many harmful and potentially harmful chemicals are in a cigarette? Is there more than nicotine and tar?

Fact: There are more than 7,000 chemicals in cigarette smoke.2 More than 70 of those chemicals are linked to cancer.4,5,6,7 Watch the video on cigarette smoke to learn more about what happens when you light up.

 

Think You Know All the Chemicals Found in Cigarettes?

Here are some of the 93 known harmful and potentially harmful chemicals in cigarettes:

Nicotine Cadmium Lead Acrolein
 
Acetaldehyde Benzene Ammonia Carbon Monxide
 
TobaccoSpecific_Nitrosamines Butadiene

 

Downloads

Download and share with people in your life these images about the health effects of dangerous chemicals in cigarettes. To download:

  1. Click on the image below that you would like to download and share to open up a larger version.
  2. On the large version, right-click to Save As and save the image to your computer.
Some of the toxic chemicals in cigarettes are present in the tobacco plant itself. Learn more about the chemicals in a cigarette, from plant to product to puff.
 
There are harmful chemicals in every stage of the process of making and smoking a cigarette from plant to product to puff.
 
Chemicals in Cigarettes: From Plant to Product to Puff Not Natural Animated GIF
Smoking can cause buildup of a dangerous substance called plaque inside your arteries, which can lead to heart attack and sudden death.
 
Smoking can block blood flow to the brain and can lead to stroke, which can cause brain damage and death.
 
Smoking can cause chronic obstructive pulmonary disease. COPD robs the lungs of air and can lead to long-term disability and death
 

  1. Doll R, Peto R, Wheatley K, Gray R, Sutherland I. Mortality in relation to smoking: 40 years observations on male British doctors. British Medical Journal 1994; 309:901-911.
  2. U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.
  3. U.S. Department of Health and Human Services (USDHHS). How Tobacco Smoke Causes Disease: The Biology and Behavioral Basis for Smoking-Attributable Disease: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.
  4. Hecht SS. Research opportunities related to establishing standards for tobacco products under the Family Smoking Prevention and Tobacco Control Act. Nicotine & Tobacco Research. 2012; 14(1):18-28.
  5. Hoffmann D, Hoffmann I, El Bayoumy K. The less harmful cigarette: a controversial issue. A tribute to Ernst L. Wynder. Chemical Research in Toxicology. 2001; 14:767-790.
  6. International Agency for Research on Cancer (IARC). Some non-heterocyclic polycyclic aromatic hydrocarbons and some related exposures. In: IARC Monographs on the Evaluation of Carcinogenic Risks to Humans. Vol. 92. Lyon, France: International Agency for Research on Cancer; 2010.
  7. International Agency for Research on Cancer (IARC). Tobacco smoke and involuntary smoking. In: IARC Monographs on the Evaluation of Carcinogenic Risks to Humans. Vol. 83. Lyon, France: International Agency for Research on Cancer; 2004.

 

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You get all your smokes for free. Or do you?
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Formaldehyde. A compound used for preserving dead bodies and found in cigarette smoke.
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Think of what you could lose if you put cigarettes first. #TheRealCost
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Cigarette butts are the #1 littered item on U.S. roads.
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3 out of 4 teen smokers who think they will stop smoking in a few years don't.
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9 out of 10 high school students don't smoke.
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Nearly 9 out of 10 adult smokers started before they were 18.
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Nicotine reaches your brain within 10 seconds.
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Some teens can have cravings after just a few cigarettes.
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Research shows menthols may be even more addictive than other cigarettes.
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Nicotine, the addictive chemical, occurs naturally in the tobacco plant.
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More than 7,000 chemicals are found in a single puff of cigarette smoke.
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Cadmium: Found in batteries and cigarette smoke.
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Lead: Once used in paint and found in cigarette smoke.
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More than 70 chemicals in cigarette smoke can cause cancer
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Carbon monoxide: Found in car exhaust and cigarette smoke.
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Formaldehyde: Used to preserve dead bodies and found in cigarette smoke.
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A menthol cigarette is still a cigarette, complete with all the toxic chemicals.
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As many as 30 chemicals in smokeless tobacco are linked to cancer.
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Smoking causes gum disease, which could cost you teeth.
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No surprise, smoking makes your breath smell like an ashtray.
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Don't smile, smoking can stain your teeth.
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Smoking accelerates skin aging which could lead to premature wrinkles.
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On average, every cigarette takes eleven minutes off your life.
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Smoking as a teen can stunt lung growth.
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Smoking causes cancer, heart attacks and serious lung disease.
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Smokeless tobacco causes cancer of the mouth, pancreas, and esophagus.
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On average, smokers die at least 10 years younger than non-smokers.
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In the U.S., more than 1,300 people die each day due to smoking.
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Nearly 1 out of 5 deaths in the U.S. is caused by smoking.
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Cigarette smoking causes about 480,000 deaths in the U.S. per year.
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A third of all teens who persist in smoking as adults will die about 13 years earlier than non-smoking peers.
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Don't get caught up. Know #TheRealCost of tobacco.
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CTP Newsroom

From press releases to public meetings to email newsletters, stay up to date on the latest news and events from the FDA Center for Tobacco Products.

Sign up to receive email updates from CTP


News & Events

Recent news, press releases, meetings, workshops, newsletters, and other announcements are listed below.

2017

2016


Archived Content

Search for past news and events in the FDA.gov web archive.

 

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Public Health Education Campaigns

CTP is investing in a number of public education campaigns to help educate the public—especially youth—about the dangers of regulated tobacco products. Rooted in science, these efforts are directly linked to FDA's authority to regulate the marketing and sales of tobacco products.

We encourage public health advocates and other interested members of the public to engage with our campaigns through the information and materials found here.

"We have a responsibility…to reduce the death and disease toll from tobacco use. That includes educating kids about the harms of tobacco use in an effective way, in a way that will reach them."

Mitch Zeller
-- Mitch Zeller, Director, Center for Tobacco Products
Washington Post, Dec. 9, 2013

Achieving our mission to reduce tobacco-related death and disease requires a comprehensive, innovative approach. Most of our campaigns will focus on changing the attitudes and beliefs that lead young people to start smoking by developing messages and tactics through an evidence-based process that includes:

  • Identifying the problem to address
  • Researching the target audience and the best way to reach them
  • Testing messages and materials with the target audience
  • Sharing the messages using a variety of media
  • Assessing how effectively the messages reached the target audience and changing the messages if necessary


Current Campaigns

The Real Cost Campaign Logo

The Real Cost Campaign

"What's a pack of smokes cost?  Your smooth skin."

"Smoking causes wrinkles that age you prematurely. What are cigarettes costing you?"

So says FDA's first-ever national public education campaign to discourage youth tobacco use. The groundbreaking campaign, "The Real Cost” launched in February 2014 and continues to reach young people open to smoking or already experimenting with cigarettes in more than 200 markets across the country through TV, radio, print, digital, and out-of-home sites such as mall and theme park displays. In April 2016, “The Real Cost” expanded its campaign brand umbrella to include new advertising targeting rural male youth ages 12-17 at risk of smokeless tobacco use. The rural advertising will mainly air in targeted local markets. Edgy, innovative, and featuring the young people it seeks to reach, the campaign talks with youth by focusing on the issues they really care about, like loss of control due to addiction and cosmetic health effects.

Are you a teen looking for The Real Cost?

Fresh Empire Campaign logo

Fresh Empire Campaign

"Setting sights on CEO OF INDEPENDENCE as my goal. So I reject cigarettes to regain control."

"I reject anything, including tobacco, that tries to control me."

Empowering words from FDA's first campaign to discourage multicultural teens—specifically African American, Hispanic, and Asian American/ Pacific Islander youth who identify with hip-hop—from using tobacco. "Fresh Empire" launched in May 2015 and will reach multicultural youth who identify with the hip-hop peer crowd in markets throughout the country through TV, radio, print, the web, social media, and local hip-hop events by the end of 2016. Understanding that tobacco use is often portrayed as a norm amongst the hip-hop peer crowd, the campaign talks with youth using aspirational messaging to convey that tobacco use is not a necessary part of the hip-hop lifestyle.

Are you a teen looking for Fresh Empire?


This Free Life Campaign

"Joy is on the horizon. Health and happiness—these are our new destinations. But a factor that seems casual to some in the community can get in our way. Like tobacco.

This Real Life logo“This new life—free from judgment, free from the shadows—will also be free from tobacco.”

With these words, FDA presents “This Free Life,” a public education campaign designed to prevent and reduce tobacco use among lesbian, gay, bisexual and transgender (LGBT) young adults ages 18-24 in the United States. LGBT young adults are nearly twice as likely to use tobacco as other young adults. “This Free Life” launched in May 2016 and uses print, digital, social media, outdoor signage and local events to reach the more than 800,000 occasional smokers in the LGBT community to help protect them from tobacco-related disease and prevent the loss of tens of thousands of LGBT lives to tobacco use each year.  

The campaign uses authentic and credible messages from tobacco-free members of the LGBT community to challenge the perception that tobacco use is a necessary part of LGBT culture, and to show LGBT young adults they can be the person they want to be and still live tobacco free.

Are you an LGBT young adult looking for “This Free Life?”


Future Campaigns and Education Programs

Additional efforts are in development. These will target specific key audiences, including:

  • Youth who are American Indian / Alaskan Native
  • Tobacco users (to be implemented at tobacco point-of-sale)
  • Tobacco product retailers

 

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Additional Resources

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Captured Date: 2014-12-11 03:58:00.0

Don't Start

Although you may see people using tobacco in movies, tv, and advertisements, most teens, adults, and athletes don’t use it. The nicotine in tobacco products is addictive. The best way to be tobacco free is not to start. group of teenagers

video icon Seriously - Why Start?

What Smoking Can Do To Your Lungs

Disease lungs caused by smoking. Learn more about the health effects of smoking at www.BeTobaccoFree.gov.

Text message from Chris to a friend: 'Hey, where are you?' Answer from friend: 'Katie stopped to buy cigarettes.' Chris responds: 'Cigarettes are sooo expensive. I wouldn't waste my money on that!'
Quiz yourself: Does 'social smoking' count as smoking? Click to find out the answer and to take the full 'Are You Hooked?' quiz

parents teachers coaches icon For Parents, Teachers, and Coaches

Nearly all tobacco use begins in youth and young adulthood—88% of adult daily smokers smoked their first cigarette before turning 18. Approximately 18% of high school students smoke cigarettes. Nearly 10% use smokeless tobacco, and young people who use smokeless tobacco are more likely to become cigarette smokers as adults.

By helping teens and young adults avoid using tobacco, we will help them live longer and healthier lives. We can make the next generation tobacco free.

88% the number of adult daily smokers smoked their first cigarette before turning 18

Risk & Protective Factors

Is your child at risk of using or becoming addicted tobacco? Learn the signs and factors in this Office of Adolescent Health (OAH) resource.

Talk to Your Kids about Tobacco, Alcohol, and Drugs

Learn the basics and start a conversation with your kids about the dangers of tobacco, alcohol, and drugs. Use this healthfinder.gov resource as your guide.

Talk With Your Teen

Get tips for talking about tobacco and tobacco use with your teen from this OAH resource.

Ideas for Getting Started

Unsure how to start a conversation about tobacco use with your kids? Get tips in this OAH resource.

18% the number of high school students who smoke cigarettes

Where there's Smoke: The Effects of Smoking on the Human Body

Use this lesson plan from the CDC to demonstrate what goes into a person's lungs with each puff of a cigarette and how that smoke affects a person's body.

Tobacco Free Sports Initiatives

Promote healthy alternatives to tobacco use with these CDC fact sheets, handouts, and guides.

   

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Smokers' lungs don't work as well as those of nonsmokers.
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Tobacco is robbing you in more ways than you know.
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Stamp Out Smoking
Tobacco-Free Living

Cartoon of a “No-Smoking” sign in an open outdoor area, with nearby people enjoying a picnic lunch.

Most of us know that smoking is unhealthy. So why do so many people still do it? The answers are complex. Researchers have found effective ways to help people quit smoking—or prevent them from starting in the first place. The tricky part is putting these tools to use. We can all take steps to help stamp out smoking.

Fifty years ago, the first Surgeon General’s Report on Smoking and Health revealed that smoking cigarettes raises your risk of developing several diseases. Since then, smoking rates have declined, saving millions of lives. But at the same time, more than 20 million Americans have died too soon because of smoking. And more than 3,200 children under age 18 smoke their first cigarette every day as a result of tobacco industry marketing and other influences.

We know a lot more than we used to about the dangers of tobacco smoke. “When you smoke, you inhale thousands of hazardous chemicals,” explains Dr. Michele Bloch, a tobacco control expert at NIH. “They travel all around inside your body and cause damage to numerous parts.”

Cigarette smoke can quickly damage delicate lung tissue. It doesn’t have a chance to heal when it’s exposed to smoke day after day. The result can be a wide range of deadly lung conditions, such as emphysema and chronic bronchitis.

The chemicals from tobacco smoke travel from the lungs into the bloodstream. They damage your heart and blood vessels to cause cardiovascular problems, such as heart disease and stroke. Cardiovascular disease kills over 800,000 people a year nationwide.

The compounds in tobacco smoke can enter cells throughout your body and damage the DNA inside. DNA is the long threadlike molecule found in nearly all your cells. It’s an essential “blueprint” that controls how your cells grow, where they go, and what they do.

When DNA gets damaged, cells can begin to grow abnormally. The body usually attacks and kills such cells. But the toxic chemicals in cigarette smoke weaken this process, making it easier for the cells to multiply out of control. The result is cancer.

Smokers dramatically increase their risk of developing many types of cancer. Nearly all lung cancer—the number-one cancer killer—is caused by smoking. Smoking can lead to cancer in many parts of the body, including the throat, mouth, nasal cavity, stomach, pancreas, liver, kidney, bladder, colon, rectum, and cervix. It can also cause leukemia, a cancer of the blood.

Smoking can cause all sorts of other health issues, too. When the DNA in sperm becomes damaged, it can lead to infertility. Smoking while you’re pregnant can cause a host of problems, including low birth weight and preterm delivery. Smokers are 30% to 40% more likely to develop type 2 diabetes than nonsmokers. And smoking can make it harder for the body to fight disease.

“People who are exposed to secondhand smoke from other people’s cigarettes have many of these same problems,” Bloch says. Secondhand smoke contains a mixture of hazardous compounds similar to that inhaled by smokers. Researchers estimate that 2.5 million nonsmokers have died from secondhand smoke since 1964.

The best way to prevent tobacco-related health problems is to keep kids from smoking in the first place. “The vast majority of new smokers begin when they are too young to appreciate the risk,” Bloch says.

“Usually people start smoking when they are adolescents,” explains Dr. Ivan Montoya, an NIH expert on treating substance abuse. “Adolescents who start smoking regularly can very quickly become addicted to nicotine and tobacco. It is then very difficult to quit.”

Nicotine is the primary drug in tobacco that causes addiction. “Nicotine is a very addictive substance,” Montoya says. “It takes only a few contacts with the substance to become addicted.”

It takes just 10 seconds for the nicotine from one puff of smoke to reach the brain. Once it gets there, it causes cells in the brain to release a chemical called dopamine. The dopamine can make you feel calm and satisfied, or alert and focused. Over time, the brain cells of smokers change to expect regular bursts of extra dopamine. When smokers try to quit, their brains crave more nicotine.

“Some people are more susceptible than others to get addicted to tobacco,” Montoya says. Scientists have found some genes that seem to be involved in nicotine dependence, but the work is still ongoing.

Researchers do know that the health of even long-time smokers can improve quickly after quitting. Within a year of quitting, heart attack risk drops dramatically. Within 5 years, the risk of stroke can fall to nearly that of a nonsmoker. Quitting also lowers the risk of cancer and other diseases.

“If you are a smoker, the single most important thing you can do to protect your health and the health of your family is to quit,” Bloch says. “And help is available.”

Research has revealed effective strategies to help people quit smoking. That’s partly why quit rates for smokers are on the rise. More than half of all people who’ve smoked have already quit.

Studies show that people who talk to their doctors about quitting or call quit lines for advice are more successful than those who go it alone. Quitters can double or triple their chances of success by using medications approved by the U.S. Food and Drug Administration (FDA) and nicotine patches, gum, or lozenges, along with coaching support.

“Different things work for different people,” explains Dr. David Theodore Levy, a tobacco control expert at Georgetown University Medical Center. “Most people make many quit attempts before they’re successful.” Check to see if stop-smoking therapy is covered under your health plan.

You’ve probably seen electronic cigarettes, or e-cigarettes, promoted as an alternative to traditional cigarettes. These battery-powered devices deliver nicotine to the lungs without burning tobacco. However, they still release hazardous chemicals into the air. Unlike traditional cigarettes, e-cigarettes can be advertised on TV and radio, and many people worry that they’ll be attractive to kids.

E-cigarettes aren’t regulated by FDA. Scientists still don’t know their health effects, including how they could affect attempts to quit smoking. “The evidence is only beginning to come in,” Levy says, and research is ongoing.

NIH-funded scientists continue to look for more effective therapies and approaches to help people quit. Researchers are also developing vaccines against nicotine, Montoya says. The vaccine would prompt your body to identify nicotine as a foreign substance and fight to block it from reaching the brain, which might help extinguish the addiction.

“Quitting is lifesaving, and early quitting is especially good,” Bloch says. Let’s all work to end the use of cigarettes and other tobacco products. If you’re a smoker, free help is available at 1-800-QUIT-NOW (1-800-784-8669) and online at smokefree.gov.

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Source URL: https://www.youtube.com/watch?v=MPFR23pS1ZI&list=PLE2B599FB3EEA72B9
Source Agency: Centers for Disease Control and Prevention (CDC)
Captured Date: 2014-12-19 22:04:00.0
Syndicated Content Details:
Source URL: https://www.youtube.com/watch?v=izSjqySND0w&list=PLE2B599FB3EEA72B9&index=1
Source Agency: Centers for Disease Control and Prevention (CDC)
Captured Date: 2014-12-19 22:06:00.0


Poster: Take a Close Look at What the Tobacco Industry Won't Show You. A picture of a fatal mouth cancer in a 28-year-old who dipped a can a day for 10 years. Beat the Smokeless Habit. Call 1-800-4-CANCER.


 This information is not copyrighted. Print and make as many photocopies as you need.

"Take a Close Look at What the Tobacco Industry Won't Show You" poster is only available on the web.

Smoking can damage your DNA.
Syndicated Content Details:
Source URL: http://syndication-files.s3-website-us-east-1.amazonaws.com/2906.png
Source Agency: U S Food and Drug Administration (FDA)
Captured Date: 2014-12-11 17:23:00.0

Reducing Tobacco Use and Secondhand Smoke Exposure

a blue sign that reads This is a smoke free building

Tobacco use is responsible for more than 430,000 deaths each year and is the largest cause of preventable morbidity and mortality in the United States (CDC) External Web Site Icon.

In Best Practices for Comprehensive Tobacco Control Programs External Web Site Icon, the Centers for Disease Control and Prevention (CDC) recommends statewide programs that combine and coordinate community-based interventions that focus on the following areas.

  1. Preventing initiation of tobacco use among youth and young adults
  2. Promoting quitting among adults and youth
  3. Eliminating exposure to secondhand smoke, and
  4. Identifying and eliminating tobacco-related disparities among population groups

Task Force Recommendations and Findings

This table lists interventions reviewed by the Community Guide, with a summary of the Task Force finding (definitions of findings). Click on an underlined intervention title for a summary of the review, and where available, Research-tested Intervention Programs (RTIPs).

Interventions Outcomes Addressed Task Force Finding
Community Education to Reduce Secondhand Smoke Exposure in the Home Secondhand Smoke
  Exposure
Insufficient Evidence
February 2000
Comprehensive Tobacco Control Programs Secondhand Smoke
  Exposure
Cessation
Initiation
Recommended
August 2014
Incentives and Competitions to Increase Smoking Cessation Among Workers
When Used Alone Cessation Insufficient Evidence
June 2005
When Combined with Additional Interventions Cessation Recommended
June 2005
Internet-Based Cessation Interventions Cessation Insufficient Evidence
December 2011
Interventions to Increase the Unit Price for Tobacco Products Cessation
Initiation
Health Disparities
Recommended
November 2012
Mass Media - Cessation Contests Cessation Insufficient Evidence
May 2000
Mass-Reach Health Communication Interventions Cessation
Initiation
Recommended
April 2013
Mobile Phone-Based Cessation Interventions Cessation Recommended
December 2011
Quitline Interventions Cessation Recommended
August 2012
Reducing Out-of-Pocket Costs for Evidence-Based Cessation Treatments Cessation Recommended
April 2012
Smoke-Free Policies Secondhand Smoke
  Exposure
Cessation
Initiation
Recommended
November 2012
Provider-Oriented Interventions
The Task Force will not update its reviews on provider-oriented interventions and instead defers to systematic reviews being regularly updated and released as Clinical Practice Guidelines: Treating Tobacco Use and Dependence.
Restricting Minors' Access to Tobacco Products
Community Mobilization with Additional Interventions Initiation Recommended
June 2001
Community Education About Youth Access to Tobacco Products When Used Alone Initiation Insufficient Evidence
June 2001
Active Enforcement of Sales Laws Directed at Retailers When Used Alone Initiation Insufficient Evidence
June 2001
Retailer Education with Reinforcement and Information on Health Consequences When Used Alone Initiation Insufficient Evidence
June 2001
Retailer Education without Reinforcement When Used Alone Initiation Insufficient Evidence
June 2001
Laws Directed at Minors' Purchase, Possession, or Use of Tobacco Products When Used Alone Initiation Insufficient Evidence
June 2001
Sales Laws Directed at Retailers When Used Alone Initiation Insufficient Evidence
June 2001

Related Task Force Recommendations and Findings

The following interventions are related to Reducing Tobacco Use and Secondhand Smoke Exposure and can be found on the associated topic pages.

Intervention Task Force Finding
Assessment of Health Risks with Feedback (AHRF) to Change Employees' Health
AHRF Used Alone Insufficient Evidence
June 2006
AHRF Plus Health Education with or without Other Interventions Recommended
February 2007

Presentations and Promotional Materials

Community Guide In Action: Stories from the Field

Blueprint for Success in Reducing Tobacco Use Adobe PDF File [PDF - 489 kB]

Community-Wide Effort to Make Florida Tobacco Free Adobe PDF File [PDF - 494 kB]

An Evidence-Based Approach to Montana's Health Landscape Adobe PDF File [PDF - 590 kB]

Investing in Worksite Wellness for Employees Adobe PDF File [PDF - 455 kB]

Planning a Strategy: Changing the Way a County Health Department Addresses Health Conditions Adobe PDF File [PDF - 591 kB]

Putting the Community Guide to Work at Workplaces: Partnering to Reach Employers Adobe PDF File [PDF - 415 kB]

One Pagers

Comprehensive Tobacco Control Programs Adobe PDF File [PDF - Size 634 kB]

Slides and Presentations

Public Health Grand Rounds — Preventing 1 Million Heart Attacks and Strokes by 2017: the Million Hearts Initiative External Web Site Icon
Hosted by CDC

Using Evidence for Public Health Decision Making: Assessment of Health Risks with Feedback to Change Employees' Health Adobe PDF File [PDF - 307 kB]
Developed by The Community Guide

Promotional Materials

Community Guide News: Comprehensive Tobacco Control Programs Reduce Tobacco Use
Developed by The Community Guide in collaboration with CDC's Office on Smoking and Health

Community Guide News: Quitlines, Lower Treatment Cost, and Mass Communication Help People Stop Tobacco Use
Developed by The Community Guide in collaboration with CDC's Office on Smoking and Health

Community Guide News: Task Force Says Smoke-Free Policies and Higher Tobacco Product Price Each Reduce Tobacco Use
Developed by The Community Guide in collaboration with CDC's Office on Smoking and Health

Webinars

September 25, 2014 – Indian Health Service Clinical Grand Rounds: Tobacco Prevention Control Update from The Community Guide External Web Site Icon
Developed by The Community Guide and hosted by the Indian Health Service

What Works – Fact Sheets

What Works: Tobacco Use – brochure and insert Adobe PDF File [PDF - 898 kB]

Syndicated Content Details:
Source URL: http://www.thecommunityguide.org/tobacco/index.html
Source Agency: Centers for Disease Control and Prevention (CDC)
Captured Date: 2014-12-18 17:27:00.0

The Real Cost: Research and Evaluation

 

 

“The Real Cost” campaign is grounded in scientific research and uses evidence-based practices proven to reduce youth tobacco use.

FDA’s youth tobacco prevention campaign, “The Real Cost,” is based on a robust body of evidence that supports the use of mass media campaigns to prevent and reduce youth tobacco use, including evidence from state and national youth tobacco prevention campaigns as well as youth-focused health campaigns on topics other than tobacco. Campaign efforts are informed by recognized best practices for mass media campaigns and lessons learned from previous efforts to educate the public about tobacco.

 

Formative Research

FDA conducted extensive research to develop effective strategies and messaging to reach our at-risk youth target audience, including youth aged 12-17 who are either open to smoking or already experimenting with cigarettes.  These strategies included:

  • An extensive literature review and target audience analysis to identify and develop promising messages;
  • Consultation with experts in tobacco public health education, marketing,  and campaign development;
  • Focus groups with members of the target audience to assess their perceptions of draft advertising concepts; and 
  • Testing of near-final TV advertisements with members of the target audience to measure perceived effectiveness, levels of engagement, and message comprehension.
    • Research results indicated the near-final TV advertisements provided understandable and engaging messages about the harms of tobacco use without potential unintended adverse or counterproductive message effects.
    • All ads had promising results providing confidence they will lead to increased negative feelings about tobacco use, increased intention to not initiate, and increased intention to quit using tobacco products.

Download, Print & Share

The Real Cost: Research and Evaluation
A thumbnail of the The Real Cost Research and Evaluation PDF
 
 

Evaluation results will be used to assess changes in key tobacco-related knowledge, attitudes, beliefs and behaviors over time to measure the effectiveness of the campaign. Ultimately, results will be used to determine if exposure to the campaign is associated with a decrease in cigarette smoking among youth aged 12-17.

Campaign Evaluation

FDA’s campaign goal is to reduce the number of youth aged 12-17 who smoke.

To assess our success achieving this goal, “The Real Cost” campaign will be evaluated through a multi-year, in person, nationwide study. The study design is longitudinal, meaning the evaluators will attempt to follow the same youth over time to measure changes in tobacco-related attitudes and behaviors before and after the campaign launch.


 

 

Syndicated Content Details:
Source URL: http://www.fda.gov/syn/html/ucm383523
Source Agency: Food and Drug Administration Center for Tobacco Products (FDA/CTP)
Captured Date: 2014-12-11 04:13:00.0
Even when you bum a smoke, you're still paying.
Syndicated Content Details:
Source URL: http://syndication-files.s3-website-us-east-1.amazonaws.com/2918.png
Source Agency: U S Food and Drug Administration (FDA)
Captured Date: 2014-12-11 17:42:00.0

 

 

 

 

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