Campaigns

2016 Annual Summary

In promoting campaigns and other health-related content, small graphical images called buttons and badges are used on social network profiles and Web sites. Each of the buttons and badges used by CDC’s social media campaigns are linked and can be clicked on to arrive on a CDC page with additional data and content. A “clickthrough” is when a button or badge has been clicked on and the user arrives on a CDC page for more information.

Campaigns are tracked in groups, usually by center, program, or campaign name.