Want to see what CDC and other health communication and social marketing professionals have done to reach their target audiences? On this page are links to numerous CDC campaigns plus other health communication and social marketing materials and interventions. Seeing what has worked in the past may help you as you develop your health promotion materials and campaigns.
HIV Prevention Campaigns at CDC
Start Talking. Stop HIV. – seeks to reduce new HIV infections among gay, bisexual and other men who have sex with men by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners. No matter the type of relationship, communication can be key to finding the right prevention strategy that works for you and your partner.
HIV Treatment Works – This campaign features people from across the United States who are living with HIV talking about how sticking with care and treatment helps them stay healthy, protect others, and live longer, healthier lives. On this website, you will find information encouraging people living with HIV to get in care and stay on treatment, as well as resources on how to live well.
Act Against AIDS – A five-year national campaign launched by CDC and the White House to raise awareness about HIV and AIDS among all Americans and to reduce the risk of HIV infection among the hardest-hit populations – gay and bisexual men, African Americans, Latinos, and other communities at increased risk. Spanish link: Actúa contra el SIDA
Doing It – Doing It is a new national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status. Spanish link: Haciéndolo, La prueba del VIH
We Can Stop HIV One Conversation at a Time – HIV and AIDS affect all communities, including ours. As Hispanics/Latinos, we are the largest and fastest growing ethnic minority in the United States, and we are also one of the groups most heavily impacted by HIV/AIDS.
Let’s Stop HIV Together – A new HIV awareness and anti-stigma campaign featuring individuals with HIV who share their personal stories along with their friends and family, and call on Americans to join the fight against HIV. Spanish link: Detengamos Juntos el VIH
HIV Screening. Standard Care. – A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.
One Test. Two Lives. – Information and materials to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
Prevention IS Care – A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors.
Other Health Campaigns at CDC
Tips From Former Smokers – Multi-media Campaign – In 2012, CDC launched the first-ever paid national tobacco education campaign—Tips From Former Smokers (Tips). In 2013, CDC built on the success of the 2012 Tips campaign by launching a new round of advertisements. The Tips campaign raises awareness of the negative health effects caused by smoking, and encourages smokers to quit and nonsmokers to protect themselves and their families from exposure to secondhand smoke. The 2013 campaign feature additional health conditions not included in the first phase of the Tips campaign–such as chronic obstructive pulmonary disease (COPD), asthma in adults, and smoking-related complications in a person with diabetes. Also, web content is tailored to different population groups such as American Indian/Alaska Natives, LGBT, (Lesbian, Gay, Bisexual, and Transgender), African-Americans, and Hispanics.
VERB™ It’s what you do. – A national, multicultural, social marketing campaign to increase physical activity.
BAM! – Interactive website for youth that will answers question related to fitness, disease, peer pressure.
It’s A SNAP (School Network for Absenteeism Prevention) – A hands-on initiative for middle schools that’s designed to help keep students in school and learning by improving overall health through promoting clean hands.
Folic Acid – Folic acid can prevent some major birth defects of a baby’s brain and spine if taken before and during pregnancy. Spanish link: Ácido Fólico
FIGHT BAC! – The Partnership for Food Safety Education has created simple tools and resources to reduce foodborne illness.
Pre-teen Vaccine Campaign – Educating parents and providers about recommended pre-teen vaccines and the 11 and 12 year old medical check-up. Includes culturally-specific messages for Native American, Alaskan Native, Hispanic, Korean, and Vietnamese parents.
Provider Resources for Vaccine Conversations with Parents – Materials help providers assess parents’ needs in making decisions for their child’s health and communicate in ways that meet their needs. Print-ready flyers and brochures can help inform parents.
National Infant Immunization Week – International event focuses on promoting vaccines for infants and celebrating achievements of partner immunization programs. Available resources include media toolkit, print materials, and web tools for partner use.
National Influenza Vaccination Week – National observance highlights the importance of continuing influenza vaccination. Available resources include media toolkit, print materials, PSAs, audio/video tools, and web tools for partner use.
Seasonal Influenza Free Resources – Free print, audio/visual, and social media tools and resources promoting CDC’s flu vaccine recommendations to diverse audiences. Spanish link: Recursos gratuitos sobre la influenza estacional
One & Only Campaign – A public health effort to eliminate unsafe medical injections. Through targeted education and awareness efforts, the One & Only Campaign empowers patients and healthcare providers to insist on nothing less than safe injections – every time, for every patient.
The Guide to Community Preventive Services – The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the review.
Pink Book – Making Health Communication Programs Work, National Cancer Institute
An Evaluation Primer on Health Risk Communication Programs – Agencies of the federal government, share the broadest set of responsibilities for determining and communicating health risks to the public, Agency for Toxic Substances and Disease Registry
Start Talking. Stop HIV. – seeks to reduce new HIV infections among gay, bisexual and other men who have sex with men by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners. No matter the type of relationship, communication can be key to finding the right prevention strategy that works for you and your partner.
HIV Treatment Works – This campaign features people from across the United States who are living with HIV talking about how sticking with care and treatment helps them stay healthy, protect others, and live longer, healthier lives. On this website, you will find information encouraging people living with HIV to get in care and stay on treatment, as well as resources on how to live well.
Act Against AIDS – A five-year national campaign launched by CDC and the White House to raise awareness about HIV and AIDS among all Americans and to reduce the risk of HIV infection among the hardest-hit populations – gay and bisexual men, African Americans, Latinos, and other communities at increased risk. Spanish link: Actúa contra el SIDA
Doing It – Doing It is a new national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status. Spanish link: Haciéndolo, La prueba del VIH
We Can Stop HIV One Conversation at a Time – HIV and AIDS affect all communities, including ours. As Hispanics/Latinos, we are the largest and fastest growing ethnic minority in the United States, and we are also one of the groups most heavily impacted by HIV/AIDS.
Let’s Stop HIV Together – A new HIV awareness and anti-stigma campaign featuring individuals with HIV who share their personal stories along with their friends and family, and call on Americans to join the fight against HIV. Spanish link: Detengamos Juntos el VIH
HIV Screening. Standard Care. – A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.
One Test. Two Lives. – Information and materials to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
Prevention IS Care – A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors.
Tips From Former Smokers – Multi-media Campaign – In 2012, CDC launched the first-ever paid national tobacco education campaign—Tips From Former Smokers (Tips). In 2013, CDC built on the success of the 2012 Tips campaign by launching a new round of advertisements. The Tips campaign raises awareness of the negative health effects caused by smoking, and encourages smokers to quit and nonsmokers to protect themselves and their families from exposure to secondhand smoke. The 2013 campaign feature additional health conditions not included in the first phase of the Tips campaign–such as chronic obstructive pulmonary disease (COPD), asthma in adults, and smoking-related complications in a person with diabetes. Also, web content is tailored to different population groups such as American Indian/Alaska Natives, LGBT, (Lesbian, Gay, Bisexual, and Transgender), African-Americans, and Hispanics.
VERB™ It’s what you do. – A national, multicultural, social marketing campaign to increase physical activity.
BAM! – Interactive website for youth that will answers question related to fitness, disease, peer pressure.
It’s A SNAP (School Network for Absenteeism Prevention) – A hands-on initiative for middle schools that’s designed to help keep students in school and learning by improving overall health through promoting clean hands.
Folic Acid – Folic acid can prevent some major birth defects of a baby’s brain and spine if taken before and during pregnancy. Spanish link: Ácido Fólico
FIGHT BAC! – The Partnership for Food Safety Education has created simple tools and resources to reduce foodborne illness.
Pre-teen Vaccine Campaign – Educating parents and providers about recommended pre-teen vaccines and the 11 and 12 year old medical check-up. Includes culturally-specific messages for Native American, Alaskan Native, Hispanic, Korean, and Vietnamese parents.
Provider Resources for Vaccine Conversations with Parents – Materials help providers assess parents’ needs in making decisions for their child’s health and communicate in ways that meet their needs. Print-ready flyers and brochures can help inform parents.
National Infant Immunization Week – International event focuses on promoting vaccines for infants and celebrating achievements of partner immunization programs. Available resources include media toolkit, print materials, and web tools for partner use.
National Influenza Vaccination Week – National observance highlights the importance of continuing influenza vaccination. Available resources include media toolkit, print materials, PSAs, audio/video tools, and web tools for partner use.
Seasonal Influenza Free Resources – Free print, audio/visual, and social media tools and resources promoting CDC’s flu vaccine recommendations to diverse audiences. Spanish link: Recursos gratuitos sobre la influenza estacional
One & Only Campaign – A public health effort to eliminate unsafe medical injections. Through targeted education and awareness efforts, the One & Only Campaign empowers patients and healthcare providers to insist on nothing less than safe injections – every time, for every patient.
The Guide to Community Preventive Services – The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the review.
Pink Book – Making Health Communication Programs Work, National Cancer Institute
An Evaluation Primer on Health Risk Communication Programs – Agencies of the federal government, share the broadest set of responsibilities for determining and communicating health risks to the public, Agency for Toxic Substances and Disease Registry
Start Talking. Stop HIV. – seeks to reduce new HIV infections among gay, bisexual and other men who have sex with men by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners. No matter the type of relationship, communication can be key to finding the right prevention strategy that works for you and your partner.
HIV Treatment Works – This campaign features people from across the United States who are living with HIV talking about how sticking with care and treatment helps them stay healthy, protect others, and live longer, healthier lives. On this website, you will find information encouraging people living with HIV to get in care and stay on treatment, as well as resources on how to live well.
Act Against AIDS – A five-year national campaign launched by CDC and the White House to raise awareness about HIV and AIDS among all Americans and to reduce the risk of HIV infection among the hardest-hit populations – gay and bisexual men, African Americans, Latinos, and other communities at increased risk. Spanish link: Actúa contra el SIDA
Doing It – Doing It is a new national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status. Spanish link: Haciéndolo, La prueba del VIH
We Can Stop HIV One Conversation at a Time – HIV and AIDS affect all communities, including ours. As Hispanics/Latinos, we are the largest and fastest growing ethnic minority in the United States, and we are also one of the groups most heavily impacted by HIV/AIDS.
Let’s Stop HIV Together – A new HIV awareness and anti-stigma campaign featuring individuals with HIV who share their personal stories along with their friends and family, and call on Americans to join the fight against HIV. Spanish link: Detengamos Juntos el VIH
HIV Screening. Standard Care. – A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.
One Test. Two Lives. – Information and materials to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
Prevention IS Care – A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors.
Tips From Former Smokers – Multi-media Campaign – In 2012, CDC launched the first-ever paid national tobacco education campaign—Tips From Former Smokers (Tips). In 2013, CDC built on the success of the 2012 Tips campaign by launching a new round of advertisements. The Tips campaign raises awareness of the negative health effects caused by smoking, and encourages smokers to quit and nonsmokers to protect themselves and their families from exposure to secondhand smoke. The 2013 campaign feature additional health conditions not included in the first phase of the Tips campaign–such as chronic obstructive pulmonary disease (COPD), asthma in adults, and smoking-related complications in a person with diabetes. Also, web content is tailored to different population groups such as American Indian/Alaska Natives, LGBT, (Lesbian, Gay, Bisexual, and Transgender), African-Americans, and Hispanics.
VERB™ It’s what you do. – A national, multicultural, social marketing campaign to increase physical activity.
BAM! – Interactive website for youth that will answers question related to fitness, disease, peer pressure.
It’s A SNAP (School Network for Absenteeism Prevention) – A hands-on initiative for middle schools that’s designed to help keep students in school and learning by improving overall health through promoting clean hands.
Folic Acid – Folic acid can prevent some major birth defects of a baby’s brain and spine if taken before and during pregnancy. Spanish link: Ácido Fólico
FIGHT BAC! – The Partnership for Food Safety Education has created simple tools and resources to reduce foodborne illness.
Pre-teen Vaccine Campaign – Educating parents and providers about recommended pre-teen vaccines and the 11 and 12 year old medical check-up. Includes culturally-specific messages for Native American, Alaskan Native, Hispanic, Korean, and Vietnamese parents.
Provider Resources for Vaccine Conversations with Parents – Materials help providers assess parents’ needs in making decisions for their child’s health and communicate in ways that meet their needs. Print-ready flyers and brochures can help inform parents.
National Infant Immunization Week – International event focuses on promoting vaccines for infants and celebrating achievements of partner immunization programs. Available resources include media toolkit, print materials, and web tools for partner use.
National Influenza Vaccination Week – National observance highlights the importance of continuing influenza vaccination. Available resources include media toolkit, print materials, PSAs, audio/video tools, and web tools for partner use.
Seasonal Influenza Free Resources – Free print, audio/visual, and social media tools and resources promoting CDC’s flu vaccine recommendations to diverse audiences. Spanish link: Recursos gratuitos sobre la influenza estacional
One & Only Campaign – A public health effort to eliminate unsafe medical injections. Through targeted education and awareness efforts, the One & Only Campaign empowers patients and healthcare providers to insist on nothing less than safe injections – every time, for every patient.
The Guide to Community Preventive Services – The Community Preventive Services Task Force, based on a systematic review of the effectiveness of health communication campaigns conducted by researchers at CDC, found communication campaigns can change health behaviors when combined with the distribution of free or reduced-priced related products. Six health-related products were represented in the review: child safety seats, condoms, pedometers, recreational safety helmets, nicotine replacement therapy, and sun-protection products. Results demonstrated effectiveness regardless of the number of distinct channels used for dissemination of message. Read a summary of the review.
Pink Book – Making Health Communication Programs Work, National Cancer Institute
An Evaluation Primer on Health Risk Communication Programs – Agencies of the federal government, share the broadest set of responsibilities for determining and communicating health risks to the public, Agency for Toxic Substances and Disease Registry
